Amazon - Head - Customer Acquisition - Digital Marketing - Amazon Prime Video

Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.

To help us fulfil this mission, we are looking for a customer-obsessed marketer to drive a key priority for the business which is to accelerate the growth and adoption of Prime Video by customers across the country. If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you.

RESPONSIBILITIES

- The Head - Customer Acquisition is the leader of all customer acquisition efforts for Amazon Prime Video.

- Reporting to the Director - Marketing, the person in this role will lead a team of high-performance marketers to covert awareness and interest around our brand, and movies & shows into customer acquisition outcomes.

- This role will be the single-threaded owner of all customer acquisition goals of the business, across offerings incl. those we currently offer to customers and any we launch in future.

- The person in this role will be a highly analytical and results-oriented leader scaling growth initiatives by working across both global and local Prime Video and Prime teams, influencing and leading partners and the Acquisition team to think big and deliver on project roadmaps across paid and owned channels to acquire new customers.

- A successful candidate for this role will have experience in acquisition marketing - ranging across search marketing, mobile marketing, display advertising, performance social media, associates, and conversion optimization to name a few.

- This role will also be responsible for setting up new acquisition marketing programs, testing aggressively, and prioritizing initiatives to scale acquisition marketing efforts.

- Continuing our tradition of exporting what we build/learn in India o other locales, the person in this role will deeply influence Prime Video's customer acquisition thinking and product planning across teams worldwide.

- The candidate should have experience leading and developing high-performing teams, an independent, creative problem-solver with great business acumen and analytical skills, with the ability to drive multiple projects simultaneously, while managing competing deadlines.

- The right candidate would be a seasoned marketer with a proven track record of driving adoption of products/services at scale.

- Amazon Prime Video has grown exponentially in India so far and the person in this role will be expected to accelerate growth even more.