AM - Marketing - TV Channel

Role Overview

The primary role would be to co-ordinate with various agencies and work together with the marketing head to achieve overall team objectives.

Key Responsibilities

- Help in implementation of Consumer Marketing Initiatives as per the Annual Marketing Plan. Plan and execute marketing activities to agreed budgets and given timelines.

- Work closely with Sales and Distribution teams to assist partner in channel strategies.

- Liaising with Advertising agency, Creative Agency, Event Management Agency and Affiliate partners.

- Manage all above the line advertising, direct marketing, online marketing, events and cross promotions

- Work closely with the Social Media agency to engage with the TG and promote content.

- Initiating ideas around key properties to facilitate ad sales. Responsible for the development & implementation of properties/ promotions with the objective of delivering

- Conceptualization on New Saleable Programming Ideas

- Effective Implementation

- Post Analysis & Reporting

- To be directly responsible for the development & implementation of SIX and Sony ESPN merchandise.

- Innovation (Concepts & Creativity)

- Vendor Management

- Procurement

- Well coordinated Delivery Timelines

- Quality Control

- Post Analysis & Reporting

- Develop & manage a logistics system to ensure timely deliveries to branches & affiliates

- Manage Purchase & Accounts for all agencies & vendors, co ordination with Accounts Dept. on all fronts to ensure smooth process flows

- Effective budget planning and strategic planning for the annual marketing plan.