AM - Marketing - IT

About The Company:

Ara's client is helping transform leading organizations and communities around the world. Choose our client and make delivering innovative work part of your extraordinary career. It works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders.

The Role:

The role will work across 3 key objectives: Positioning of Tech Centers, Enhance Client Experience and Enable Sales.

Key Responsibilities:

- Campaign development & execution: Develop campaigns aligned to support overall business objectives. Outline key programs & initiative details under the campaign. Lead the execution of the campaign by collaborating across business, marketing teams, vendors and other required partners to execute the campaign. Measure campaign output and report deliverables from the campaign.

- Content: Support content and creative assets development for thought leadership and content marketing campaigns and programs. Develop messaging and content for campaigns and initiatives, including collaterals, videos, etc. to support execution. Partner with writers, designers, other teams and vendors in final delivery of content.

- Client experience - Messaging and physical, digital branding assets; client engagement programs: Develop and maintain all branding showcased at the three innovation hubs in India. Develop video assets required to enable business teams and influence sales pipeline.

- Events: Develop, plan, curate and execute business events aligned to objectives. Collaborate with cross-functional teams to lead the execution of the event, including coordinating the execution of various elements, manage stakeholders, vendors and deliverables.

- Collaboration & engagement: Partner with business to support on M+C requirements, including counselling on M+C related requirements, developing special collaterals required for business objectives, etc.

- Provide up-to-date reporting on the progress of campaign, including metrics, achievements and budgets

- Assist in planning and creating external communications for various channels, including email, video, blogs, accenture.com pages, infographics and social media.

- Collaborate with various marketing and creative teams to write and deliver internal and executive communications through various channels.

- Manage internal and external agencies, writers and creative designers as needed.

- Manage workflow using relevant tools to support strategic planning, marketing operations, budgeting and reporting.

Skills Required:

- This role requires both excellent written and verbal communication skills in English including the ability to present and communicate ideas clearly and persuasively.

- Ability to digest complex issues and topics and communicate them in a way that is easily understood by a broad audience.

- Strong organizational, program and time management skills, with a demonstrated ability to meet milestones, tight deadlines and communicate status on concurrent projects.

- Demonstrated marketing program and campaign management.

- Strong PowerPoint and writing skills, familiarity with "Weekend Language" a plus.

- Ability to be flexible and work analytically in a virtual, problem-solving environment.

- Able to work effectively and independently and at speed across functional and geographic groups.

- Demonstrated teamwork and collaboration in a professional setting, either military or civilian.

- Personal flexibility to work virtually, sometimes in the office and travel if required.

- Willingness to participate in meetings outside of regular business hours to accommodate other time zones.

- Sensitivity to the cultural variances across different countries.

Qualifications & Experience:

- Post graduate degree required in marketing, communications, brand marketing or related.

- Minimum of 10 years experience in marketing with strong background in content development. He/she should be comfortable putting pen to paper to develop content. Should have an interest in learning about emerging technologies and how they can bring value to clients.

- Ideal candidate should have experience in technology business marketing related to cloud, AI, metaverse, cybersecurity, next-generation computing, or space or science tech.

- Experience in the technology industry and for a large, global organization is highly desirable.