AM/Manager/AVP - Marketing Analytics/Campaign Measurement & Effectiveness - BFSI

Looking for Female professionals having 8 - 12 years of experience in Marketing Analytics, Marketing strategy. Good experience in Campaign measurement, campaign tracking, Digital tools, Data interpretation - should have good ability to make sense of marketing data, creating stories, A/B or Multivariate testing, sampling, hypothesis testing, etc. BFSI domain preferred.

Tools : SAS, SQL, Digital tools exp.

Location: Bangalore/Chennai

This role - Officer, APAC Marketing Strategy - is being created to overhaul the Marketing Measurement for the APAC Consumer Business. This would entail being a hands on analytical contributor and part of a team that delivers campaign measurement for all APAC campaigns across 17 APAC markets and all marketing channels.

Key expectations from the role are -

- Accountable for hands on analytics project delivery of marketing measurement analysis & tracking reports for regional and country campaigns

- Bring analytical & statistical rigor into marketing measurement with techniques such as Design Of Experiments (DOE), Sampling and Probability Distributions

- Work closely with the Big Data Implementation, Products, Business Analysis & Insights, and modeling teams to bake in details of new campaign launch into tracking reports

The ideal candidate would have:

- Depth of expertise in marketing analytics, especially related to marketing campaigns tracking, Design of Experiments & attribution

- Expertise in statistical methods for campaign measurement such as sampling, test of hypotheses, statistical distributions and probability functions.

- Extensive knowledge of analytics/reporting tools (e.g. Google Analytics, Adobe Analytics, etc.), Excel, query languages such as SQL, and programming languages such as Python and R

- Ability to influence stakeholders through coherent and clear visualization, presentation & communication skills

- Knowledge of / experience with multi-channel and cross-channel attribution

- Experience with in-depth marketing analytics and problem solving, ability to think strategically while being detail and execution-oriented, and success in managing competing priorities

- Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels

Qualifications:

- 5-7 years of experience in marketing analytics roles with exposure of working in financial services

- Strong knowledge of basic statistics and proven track record of using statistics in past projects

- Strong Knowledge of marketing analytics techniques & platforms including digital tools such as Adobe site catalyst, SAS & SQL

Education:

- Masters in a numerate subject such as Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability