AM - Digital Marketing - FMCG

Your Role Summary :

You would play a key role to gain and sustain mind share through ongoing innovations, build expertise in driving swift action on appropriate digital platform and strengthen marketing function by setting up robust digital planning and delivery. You will work closely with the brand team and other resources to drive efficiencies in the Digital space.

Your Role Specifications :

- Be accountable for successful delivery of brand through Digital Marketing programs via appropriate services and other vendors.

- Provide category level governance of the service delivery (as needed to ensure strong program delivery).

- Engage in planning and delivery for digital program elements classified as innovation; including but not limited to the brand's websites, search related marketing (SEO and more), Social Media (across platforms like Facebook, Twitter, Youtube, etc), e-commerce and mobile marketing.

- Develop expertise in the interactive and digital marketing space and leverage it to gain more traction on the brands and mind share.

- Develop a strong understanding of analytics and data related to digital marketing and how to effectively leverage them to drive digital program effectiveness.

- Liason with technical and service delivery vendors and also the creative agencies involved in creating the digital campaigns.

- Be the internal consultant to the brand manager for gaining traction to their category/brand. Also consult with other functions, for bringing synergy to the group's larger digital efforts.

Qualification :

- Diploma or Post Graduation in Marketing/ Digital Marketing / Digital Media Studies

- Candidate should have 3- 5 years of experience in working / serving the FMCG