Altumind - Paid Media Analyst

Key Responsibilities:

- Planning paid campaigns on Facebook & Instagram to drive monthly KPI goals.

- Provide insights regularly from current and historical data and trends to improve channel performance.

- Recommend and execute experiments to improve learning across marketing, creative and communication.

- Research and analyze competitor advertising.

- Staying up-to-date with the latest industry trends and best practices.

- Collaborating with multiple agencies and cross-functional teams to achieve success.

Required Qualifications:

- Minimum of 2-3 years of experience managing Meta ad campaigns.

- Strong communication skills, must be able to communicate fluently in English.

- Data driven - must be able to use excel and other data visualization tools.

- Must be hands-on with Meta Business Manager.

- Experience with Meta Pixel to set up CAPI and conversion tracking codes.

- Strong analytical skills and ability to make data-driven decisions