Altudo - Vice President - Marketing

About:

- Be part of a high-growth digital and customer experience consulting firm that is growing by over 50% in the last 1 year and is forecasting growth of 50% year on year in the next 2 years.

- At Altudo, we've taken an ambitious journey to productize a services business.

- To guide Altudo towards future success, we are actively seeking an VP of Marketing who will play a pivotal role in shaping and refining the strategic direction of our marketing function and associated programs.

- This encompasses positioning, messaging, analyst relationships, digital marketing, customer acquisition and retention, content development, social media, SEO, and all aspects of customer and partner marketing.

- This individual will bear the responsibility for driving company goals centered on revenue expansion and acquiring new customers.

- The effectiveness of this position relies heavily on forging strong partnerships with both internal and external stakeholders, collaborating across departments to elevate sales, nurture customer relationships, and fortify customer loyalty.

- The VP of Marketing will need to skillfully blend project management expertise, effective communication, analytical thinking, brand expansion, and creative problem-solving.

- Furthermore, they should possess the ability to introduce innovative and impactful marketing programs while influencing and aligning diverse teams.

- This role offers an entrepreneurial opportunity, granting you substantial autonomy to lead the Marketing function and drive business operations within the overarching vision of our organization.

Requirements :

- Develop revenue-boosting marketing strategies and campaigns, optimizing website traffic and sales growth.

- Define KPIs and provide marketing reports aligned with annual revenue goals.

- Lead campaigns for 1500+ MQLs annually.

- Manage all digital demand generation channels, from email to ABM.

- Select platforms and ensure 10% MQL to SAL conversion.

- Optimize content and messaging for maximum campaign effectiveness.

- Set content standards and systems, implementing real-time content strategies.

- Execute digital tactics to increase web traffic, conversions, and brand awareness.

- Stay updated on CRM/MA trends and competitor insights.

- Enhance social media presence and identify growth opportunities.

- Collaborate with solution and sales teams to seize market opportunities.

- Lead, manage, and inspire direct reports for improved productivity and results.

- Create and manage budgets, including headcount requirements, in collaboration with finance.

- Expand customer and prospect databases through third-party channels and data.

Job Requirements :

- 12+ years as a global marketing executive, specializing in digital marketing, customer acquisition, promotions, re-targeting, and analytics.

- A proven 5-year track record in B2B demand generation, demonstrating expertise in driving demand.

- Exceptional content creation skills for target audiences.

- Proficiency in various demand generation channels, including email marketing, social media, paid search, and more.

- An educator's mindset to meet audience information needs.

- Active engagement on social media platforms.

- Must have experience marketing to the US market.

- Experience with sales automation (SFDC) and marketing automation tools (Eloqua, Marketo).

- Familiarity with website analytics tools, like Google Analytics, is a plus.

What's in it for you :

- Be part of an enthusiastic team of dedicated marketing professionals, working together in a supportive and collaborative atmosphere.

- Take charge of designing and implementing cutting-edge marketing automation strategies that not only boost our brand's success but also have a direct impact on our bottom line.

- Embrace opportunities for professional growth and development, including continuous learning, certifications, and exposure to emerging technologies, staying at the forefront of the industry.

- Lead and guide a dynamic team specializing in marketing automation, helping them reach new heights in their careers.

- Thrive in a high-paced environment, where you'll have the chance to pioneer innovative marketing automation strategies that keep us ahead of the curve.

- Collaborate seamlessly with cross-functional teams to achieve collective goals and deliver exceptional results.

- Make a substantial difference in our brand's growth and success by leveraging innovative marketing automation tools and strategies to drive our organization forward.

About Altudo :

- Altudo is an award -winning Customer experience consulting firm with a presence across US, Canada, South America, and Europe.

- Over the last two decades, we've established ourselves as a leader in the customer experience space, with over fifty Fortune 500 companies among our clients.

- We create solutions that improve customer experience and drive revenue. We have won numerous accolades and gained international recognition for our work.

- Our success is rooted in our people and our work culture.

- We provide fast-track growth opportunities to our top performers and open entrepreneurial avenues that contribute to their holistic development at Altudo.

- We have strong alliances with Sitecore (Platinum), Microsoft, BigCommerce and Adobe.