Altudo - Director - Marketing Communications - Branding

Be part of a high-growth digital and customer experience consulting firm that has been recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America.

We are seeking a dynamic and strategic Branding Director to lead our brand development, positioning, and storytelling efforts for North America services. This role requires a visionary leader who can craft compelling brand narratives, drive brand consistency, and ensure that our brand resonates with target audiences across all touchpoints. The ideal candidate will have a strong background in brand strategy, consumer insights, and creative execution.

Key Objectives of the role:

- Develop and execute a strong brand strategy aligned with company goals.

- Ensure brand consistency across all channels and touchpoints.

- Drive consumer engagement and increase brand recognition.

- Utilize market insights to refine brand positioning and messaging.

- Lead and mentor a high-performing branding team.

- Be a thought leader to position Altudo as a leader

What will you do?

- Develop and execute a comprehensive branding strategy that aligns with company goals and market positioning for North America B2B services.

- Oversee brand identity, messaging, and visual guidelines to ensure consistency across all channels.

- Lead the development of brand campaigns, ensuring they effectively communicate our brand story and values.

- Conduct market research and consumer insights analysis to refine brand positioning and identify growth opportunities.

- Collaborate with cross-functional teams, including marketing, product, sales, and design, to ensure brand alignment.

- Manage relationships with external agencies, designers, and creative partners to produce high-quality brand assets.

- Monitor brand performance metrics, track brand health, and implement strategies for continuous improvement.

- Lead and mentor a team of branding professionals, fostering creativity and innovation.

- Stay updated on industry trends, competitive landscape, and emerging branding techniques to maintain brand relevance.

Who you are?

- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.

- 8+ years of experience in branding, marketing, or a related field, with at least 3 years in a leadership role for North America B2B services.

- Proven track record of successfully developing and executing brand strategies.

- Strong understanding of consumer behavior, market research, and brand positioning.

- Exceptional storytelling and communication skills.

- Experience managing creative teams, agencies, and brand initiatives.

- Ability to think strategically while maintaining a hands-on approach to execution.

- Proficiency in digital marketing, social media, and content strategy as they relate to brand building.

- Strong analytical skills to measure and optimize brand performance.

What's in it for you?

- Be a key player in shaping and defining a high-impact brand.

- Work in a collaborative and innovative environment with passionate professionals.

- Competitive salary, benefits, and career growth opportunities.

- Build your personal brand as a thought leader through industry events and conferences.

- We offer a dynamic and fast-paced work environment where you'll have continuous learning opportunities to grow your skills.

About Altudo

Altudo is an award-winning customer experience agency with a global presence across the US, Canada, and South America. Recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology- Fast 500 North America, Altudo has cemented its position as a leader in the industry. Altudo is proud to be recognized among- India's top 50 Best Companies to Work For- in 2022 and 2023 by the Great Place to Work- Institute. It is also certified as a great- workplace for women and millennials.

Over the last two decades, we have established ourselves as a leader in the customer experience space, with over fifty Fortune500 companies among our clients. We specialize in creating solutions that improve customer experience and drive revenue. Our- work has earned us numerous accolades and international recognition. Our success is rooted in our people and our work culture. We provide fast-track growth opportunities to our top performers and- foster entrepreneurial avenues that contribute to their holistic development at Altudo. Additionally, we have strong alliances- with Sitecore (Platinum), Microsoft, BigCommerce, and Adobe.

Learn more about us at https://www.altudo.co