Altimetrik - Marketing Leader

About Altimetrik :

Altimetrik is a digital business enablement company. We deliver bite-size outcomes as organizations scale digitalization to accelerate revenue growth without disrupting ongoing business operations. With an end-to-end perspective, our practitioners and agile engineering teams create solutions that drive transformation and achieve business goals. In addition, our digital point solutions and products provide clients with the tools to fuel business growth and profitability. With offices across the globe and over 4,200 energized practitioners, Altimetrik partners with Fortune 500 and mid-size companies alike to enhance their agility, empowerment, and success.

Job Summary :

As Marketing Leader - India/APAC, this senior role will be responsible for spearheading the branding of India / APAC business internally and externally. The candidate will build out a comprehensive marketing strategy and execution plan including positioning, company branding for employees, go-to-market branding across APAC, develop a talent acquisition approach to attract candidates, partner with Human Resources and Talent Acquisition to develop a communication strategy and branding for key programs. The candidate should have have strong communication and influencer skills, be a strategic thinker, develop effective marketing strategies, and create actionable insights to drive key business outcomes.

Role and responsibility include :

- Develop the overall marketing strategy for the Head of Engineering and India Technology Center, coordinate with key India/APAC stakeholders and liaise with the global marketing team on key initiatives.

- Interact with India/APAC business partners to develop holistic content strategy that conveys our brand value proposition and drives engagement.

- Collaborate closely with the global marketing team to execute digital marketing, communications, and branding strategy.

- Utilize MarTech efforts within the digital marketing function including CRM (HubSpot knowledge preferable), email, site optimization tools, content management, and data analytic tools as required.

- Develop multi-media content to drive engagement with employees, prospective employees, and support brand building initiatives.

- Attain a deep knowledge of our company, product lines, and strategy to develop effective marketing solutions.

- Partner with head of digital marketing and corporate communications to develop roadmap and deliverables.

- Track industry best practices, current trends, and competitor approaches to driving employee branded engagement.

- Strategize and execute various talent attraction and hiring initiatives in close partnership with the recruitment, HR and marketing teams.

Qualifications :

- Undergraduate degree. 10+ years related experience with preferred post graduation.

- Strong influencer skills

- Experience in leveraging marketing tactics to drive business results

- Superb interpersonal relationship skills

- Effective communicator

- Strong presentation and MS Office skills

- Results oriented, accountable

- Strong analytical skills

- Have a curiosity to learn and understand how trends will impact marketing