ALM Corp - Senior Manager - Digital Marketing

- As the Senior Manager Digital Marketing you will lead a team of over 30 talented digital marketers for our agency.

- You will deliver successful campaigns for lead generation, nurture and conversion across a variety of channels for both ALM and the clients.

Prior digital agency experience is required. Prior experience working with North American clients is also required for this role.

Main Responsibilities

- In this broad marketing role you will own the marketing mix but with a strong focus on lead generation activities to drive customer acquisition and the sales funnel. This will include the following areas:

- Brand and Strategy

- Marketing for an in-house sales team and clients primarily SEO, Paid Search and Website Development

- Digital and Social Media

- Work with digital marketing specialists to develop and oversee the digital and social strategy

- Develop SEM and paid digital / social campaigns

- Develop and establish a comprehensive marketing automation strategy

- SEO strategy

- Content Strategy / CX and UX

- Website management - WordPress, Hubspot

- Product Development and Enhancement

- Create new digital products for the North American Markets

- Identify new digital channels and platforms Management

- Manage digital marketing specialists Globally

- Manage the marketing budget to achieve customer acquisition targets

Qualifications

Key Requirements:

- You will be an experienced marketing leader with excellent digital marketing skills and expertise around lead generation in digital and direct channels. You will require:

- Tertiary qualifications in a relevant field

- 10+ years strategic marketing experience in B2B and B2B2C channels - inbound digital agency experience desirable

- Excellent skills and experience in lead generation/demand generation marketing via direct and online channels

- Strong digital marketing, CRM and lead management skills - such as Hubspot

- Experience managing, coaching and developing people and teams

- Strong digital marketing skills including website, campaigns, search and social

- Excellent stakeholder management and relationship building skills

- Entrepreneurial spirit and drive