AllAyurveda.com - Growth Analyst - Performance Marketer

We at allAyurveda.com are looking to build one of the most sophisticated Growth Teams in E-commerce. We're seeking a talented performance marketer to define and execute a customer acquisition and retention strategy that builds upon what allAyurveda.com has already established.

If you have the right stuff to join the allAyurveda.com growth team, you'll be working with expert marketers working on paid, social, search, display, mobile and email channels in a fast-paced, rapidly growing environment. The role requires a strong a background in Product and technology. You will be responsible for defining the marketing vision and working hand-in-hand with the Product and Technology teams to execute on your vision.

As marketers, we are passionate about the overall consumer experience, and so we believe the best performance marketers love working cross-functionally with engineers, designers, product managers and creatives to deliver top-notch first and repeat experiences. This role demands well-honed customer acquisition and retention judgment, great analytical rigor, technical depth, principled thinking, a stubborn refusal to settle, bold innovation and entrepreneurial gut.

Sound like you- Read on...

About allAyurveda

At allAyurveda.com, we are fanatical about catering to every shopping need of the customer pertaining to Ayurvedic, natural and organic products.

Come join us, and help us build an unparalleled shopping experience for our users.

About the Role

- Responsible for rapidly acquiring and retaining new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and implementing.

- Managing and optimizing new acquisition and retention campaigns across all channels including paid Social, Search, Display, Mobile and Email.

- Continually improve upon both profitability and growth metrics while constantly testing new acquisition and retention channels.

- Closely monitoring, measuring and reporting on paid marketing driven growth; you embrace the quintessential LTV vs. CPA equation.

- Prioritizing initiatives leading to the greatest returns for spends

- Working with creative, product and business development teams to develop best in class marketing campaigns optimized for conversion, relevance and customer shopping preferences

- Analyze and prepare performance reports and strategy updates for internal stakeholders - you must own the ins and outs of campaign strategy, planning, management, and measurement.

- A/B test landing pages, messaging and multiple user experiences

- Ensure that our marketing strategy is appropriately localized for all regions and moms across India

- Setup best-in-class processes for the performance marketing team at allAyurveda.com.

What You'll Need

- 2-4 years of experience in performance marketing.

- Cross-functional excellence - work closely with strategy, creative, product to size, develop and scale growth marketing strategies and integrated marketing plans, and measuring marketing campaigns and its effectiveness.

- Great communication and interpersonal skills to work effectively across multiple teams in a fast-changing environment

- Excellent negotiation, quantitative and analytical skills and deep familiarity with marketing CPA, CPC, CPM, ARPU and LTV.

- An understanding of the nuances of both the demand and supply side of a marketplace.

- Preferred - Strong data management skills (SQL)