Akamai - Marketing Manager - B2B/IT

Marketing Manager at Akamai

Job Description:

- Marketing Manager (Full time):

- We are looking for an exceptional Marketing Manager for Akamai’s Emerging Customers Division. The position is responsible for driving the strategy, planning and execution of activities to build awareness, generate demand and grow Akamai’s business with its install base of mid-market customers globally.

- Emerging Customers Group is operates as a greenhouse for Akamai’s small and mid-tier customers focused on growing their business with Akamai by building deep customer relationships and driving sales, marketing, account management and technical services.

Key Responsibilities:

- Develop and execute on targeted marketing plans after doing a thorough analysis of the customer base.

- Stay in tune with regional and industry trends globally, specially North America, and make recommendations to achieve divisional sales objectives

- Forecast, evaluate, measure and report on marketing campaign effectiveness and ROI.

- Work cross-functionally to oversee the timely execution of the marketing plan.

- Ensure all activities achieve Akamai standards and remain within budget

Key Requirements:

- Strong analytical skills and versed in different marketing models, philosophies on how to expand penetration in an install base of over 1200 customers across multiple industries, globally

- Ability to think strategically and drive segment specific go-to-market shifts/initiatives focused on small and mid-sized customers

- Ability to come up with creative ideas to drive awareness and demand generation by marketing within the customer base

- Ability to execute and get stuff done. Work with product and industry marketing in Cambridge and the sales team in Bangalore to get programs implemented

- Proactive, confident, assertive and entrepreneurial. Self starter is a must.

- Excellent project management skills with an ability to prioritize and delegate

- Proven ability to work in a demanding, fast paced environment and manage a high workload.

- Bachelor's and /or Masters Degree in engineering, economics, science or business

- 6 – 8 years of experience in B2B marketing in a technology company

If you think you make the cut, please send your profile to Karthik, Country Marketing Manager, Akamai, email: kasathur@akamai.com