Art Lead - AJIO Marketing Team
Roles And Responsibilities :
- Ideate, conceptualize, develop and manage the highest standards of art output across multiple consumer touch-points
- Lead and direct the art team across projects, from concept to completion
- Take responsibility for timelines and enhance the visual appeal of every assignment and track work on an everyday basis
- Plan and estimate design outlay for highly complex projects
- Analyze and assess issues, manage resources and find resolutions when required
- Apply brand guidelines, typographic solutions, photography, color theory and other design inputs to create innovative visual solutions that meet business and customer needs
- Visualize, design and conceptualize cutting edge user experiences
- Create visual prototypes / mocks wherever required
- Understand how to effectively use photography / video as mediums and have hands on production experience
- Replicate existing visual systems / brand guidelines across touch points with necessary design changes
- Provide quality assurance of all art / creative deliverables
- Contribute to the development of team culture and quality standards
- Delegate day-to-day responsibilities to graphic designers and art directors and optimize team capabilities to deliver necessary output
- Elevate the standard of work coming out of the creative team
- Educate team members through project development and performance management
- Collaborate with studio, tech, digital marketing, category and social teams to create and develop new business opportunities
Qualifications & Experience :
- 12+ years of industry/agency experience and strong design portfolio with 4+ years education - MUST
- Ability to lead a team of designers and art specialists to achieve creative excellence- MUST
- Ability to work in collaboration with different teams, stakeholders and business partners- MUST
- A thorough understanding of online and offline production including print, digital, social, outdoor and radio
- Effective analytics skills
- Prior experience/ Knowledge in latest versions of applicable programs: Mac OS, Photoshop, Illustrator, PowerPoint, Keynote, etc
- Prior E-comm experience an added advantages
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