AiTrillion - Marketing Specialist - Content - B2B SaaS

Responsibilities:

Content Strategy & Development:

- Collaborate with the marketing team to develop data-driven content strategies aligned with AiTrillion's marketing goals and target audience.

- Identify content formats (blog posts, social media content, email campaigns, website copy, case studies, white papers) that resonate best with the target audience.

Content Creation & Curation:

- Create high-quality, engaging, and SEO-friendly content aligned with the defined content strategy.

- Source and curate relevant content from external sources to supplement AiTrillion's content portfolio.

Content Optimization & Performance Analysis:

- Conduct thorough keyword research and implement SEO best practices to improve organic traffic and search engine rankings.

- Utilize analytics tools to measure content performance and identify areas for improvement.

- Make data-driven recommendations to optimize content strategy and enhance user engagement.

Social Media Management & Community Building:

- Manage and grow AiTrillion's social media presence by creating and sharing relevant content, engaging with followers, and monitoring industry trends.

Brand Consistency & Collaboration:

- Collaborate with the design and product teams to ensure all content aligns with AiTrillion's brand voice and visual identity.

- Edit and proofread content meticulously to maintain high standards of accuracy and clarity.

Staying Ahead of the Curve:

- Continuously research and stay updated on the latest trends, tools, and best practices in content marketing and SEO within B2B SaaS and AI domains.

Qualifications:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field (MBA preferred).

- 1+ year of experience in content marketing or a related role in a B2B or SaaS company.

- Strong understanding of content marketing principles and best practices.

- Solid writing and editing skills with a keen eye for detail.

- Working knowledge of SEO principles and content optimization techniques.

- Proficiency in content management systems (CMS) and social media platforms.

- Experience with analytics tools (e.g, Google Analytics) and data analysis a plus.

- Ability to work independently and collaboratively in a fast-paced environment.

- Excellent organizational and project management skillls.