AiSensy - Manager - Social Media Marketing

Manager - Social Media Marketing

About AiSensy:

- We at AiSensy, are building end-to-end WhatsApp based Marketing, and Engagement Platform for Enterprises & growing SMBs.

- AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Skullcandy, Vivo, Rentomojo, Physicswallah, Cosco grow their revenues via WhatsApp.

- Enabling 50,000+ Businesses with WhatsApp Engagement & Marketing 2bn+ WhatsApp Messages done between Businesses and Users via AiSensy.

- Working with top brands like Skullcandy, Vivo, Rentomojo, Physicswallah & more.

- High Impact as Businesses drive 25-60% Revenues using AiSensy Platform.

- Mission-Driven and Growth Stage Startup backed by Marsshot vc, Bluelotus vc & 50+ Angel Investors.

Key Responsibilities:

- Social Media Strategy: Develop and implement a social media strategy that aligns with AiSensy's overall marketing and business goals.

- Ensure the strategy covers organic growth, engagement, and lead generation across multiple platforms.

- Content Creation & Management: Create, curate, and manage high-quality, engaging content for AiSensy's social media channels, including text posts, graphics, and videos.

- Collaborate with the design team to ensure a consistent brand aesthetic.

- Community Engagement: Monitor and engage with AiSensy's social media followers.

- Respond to comments, messages, and queries promptly to foster a positive and active community around the brand.

- Analytics & Reporting: Track and analyze the performance of social media campaigns using analytics tools.

- Provide regular reports on key metrics (engagement rates, follower growth, lead generation) and use insights to optimize future campaigns.

- Trendspotting & Innovation: Stay updated on the latest social media trends, tools, and best practices.

- Experiment with new content formats and platforms to keep AiSensy's social presence fresh and relevant.

- Cross-Functional Collaboration: Work closely with the content, product, and customer success teams to ensure social media content supports key product launches, campaigns, and events.

- Paid Social Campaigns: Work with the digital marketing team to plan and execute paid social media campaigns that amplify content and reach the right target audiences.

- Influencer & Partner Collaboration: Identify and collaborate with relevant influencers, brand ambassadors, or partners to expand AiSensy's reach and engagement.

- Social Listening: Monitor brand mentions and industry conversations to identify opportunities for engagement and brand promotion.

Skills & Qualifications:

- Experience: 4+ years of experience in social media marketing, with a strong track record of managing multiple social platforms and driving growth.

- Content Creation: Strong understanding of content creation, including social media copywriting, graphic design collaboration, and video creation/editing.

- Analytics & Reporting: Proficiency in using social media analytics tools (Google Analytics, Hootsuite, Sprout Social) to measure performance and derive actionable insights.

- Creativity: A creative mindset with the ability to think outside the box and deliver engaging, innovative content.

- Communication Skills: Excellent verbal and written communication skills with a keen ability to craft engaging, on-brand messaging.

- Trend Awareness: Passion for social media and digital marketing, with a deep understanding of the latest trends, platforms, and tools.

- Project Management: Ability to manage multiple campaigns and projects simultaneously, ensuring timely delivery of content and campaigns.

- Collaboration: Experience working cross-functionally with marketing, design, and product teams to execute social campaigns.