Purpose of the Job:
Increasing the Customer Market Share, Revenue Market Share and Top of The Mind Awareness in the assigned territory in prepaid business through the distribution network
Deliverable:
- Driving Customer Market Share by driving prepaid activations to increase Share of Gross Adds through retailers
- Driving Revenue Market Share by ensuring the recharge availability by increasing the retail width and also pushing all the products of Airtel such as Airtel Money, 3G, Dongles (Data Card) etc.
- Strengthening Distribution by increasing the LAPU Selling Outlets, SIM Selling Outlets, Data Selling Outlets to the maximum possible extent in the assigned territory
- Driving the basic distribution parameters such as Channel Partner Management, Foot Plans, FSE productivity and Channel Satisfaction
- Driving TOMA scores by ensuring maximum branding and visibility in assigned territory and capturing the retailer's base to the maximum possible extent
Decision Level:
- Channel Partner Management
- Territory related issues like claim settlement, designing market schemes
- Shared: Decisions reached jointly with peers on a collective basis
- Within the team, driving some common agendas of the entire zone
- Decisions taken in coordination with Zonal Sales Manager pertaining to the territory but very rarely required
Key Competencies:
- General Management
- Teamwork and collaboration
- Product knowledge
- Enterprising and entrepreneurial
- Analytical and problems Solving
- Results orientation
- Facilitation and Selling skills
- Leadership qualities
- Networking and inter-personal skills
Must have:
MBA/PGDBM /Engg grad (BE/ BTech); 0-5 years
Impact Of Position On :
- Revenue: Very vital because multiple products are to be sold and distribution network to be strengthened
- Budget: Vital because of utilization of resources in the best possible way
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