Purpose of Job:
- Mobile internet is the fastest growing vertical in the company and plays the most critical role in ensuring incremental revenue delivery for the organization.
- The Data Go To Market lead plays a crucial role in driving this agenda by conceiving and executing programs, driving product penetration across segments and geographies.
- As the data GTM lead you will work with multiple stakeholders within and outside the organization to achieve this.
Key Deliverables:
- You will be responsible for data revenue, adoption and usage targets overall, and by product - 2G, 3G and Blackberry
- You will develop & manage the product portfolio roadmap for data growth
- You will translate strategic priorities by conceiving and developing the data GTM plan and execute by working closely with the sales, distribution and customer service teams
- Your entrepreneurial spirit will drive you to actively maintain knowledge of latest mobile internet eco system, competition, customer and technology trends & identify business growth opportunities
- Develop and implement methodology to continuously generate, prioritize & implement ideas for new data products
- You will work with multiple functions and stakeholders and manage the product life cycle; coordinate with RAD, regulatory, legal, technical, communications, IT, CSD etc.
Work Experience:
- 6-8 years of experience in sales & marketing. At least 3 years in the marketing function in a consumer products environment
Educational Qualifications:
- A recognized postgraduate degree in Management with specialization in marketing (tier I/II preferably)
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