Airtel - Head - Growth Marketing

About Company:

Airtel is a leading telecom solutions provider in the country with over 300m subscribers. Our endeavour to keep building a value chain for our customers gives us various problem statements to solve for. We as an Organization strongly believe in data driven decision-making and thrive on solving complex business problems with Analytics & Data Science.

Role Overview:

- The Airtel Online Growth Head is responsible for driving user acquisition and growth across all lines of business through the online channel. This role demands a strategic thinker with a proven track record in crafting and executing innovative growth strategies in a highly competitive digital landscape. The ideal candidate will have a deep understanding of the digital landscape, consumer behaviour and the ability to leverage data to drive growth.

- Develop and execute a comprehensive digital growth strategy: Aligned with Airtel's overall business objectives, create a long-term vision for online growth & user acquisition

- Lead Digital & Performance marketing for Airtel to drive user acquisition through digital channels including search, social media, and display advertising.

- Optimize the customer journey across the website & app to improve conversion rates and optimize the funnel

- Oversee SEO efforts to improve Airtel website visibility and increase organic traffic

- Foster a data-driven culture: Leverage analytics and insights to identify growth opportunities, measure performance, and optimize marketing investments.

- Collaborate across functions: Partner closely with product, category, technology, and other business units to ensure alignment and optimize synergies.

- Stay ahead of industry trends: Continuously monitor the competitive landscape, emerging technologies, and consumer behaviour to identify new growth opportunities.

- Champion a culture of innovation and experimentation: Encourage a risk-taking environment where new ideas are explored and tested

Required Skills and Experience:

- Proven track record in driving online growth and user acquisition for a large-scale organization.

- Deep understanding of the digital ecosystem, including performance marketing, SEO, App growth, social media and emerging channels

- Experience in product-led growth and optimization of user journeys.

- Strong analytical skills and ability to leverage data to drive decision-making

- Strong leadership and people management skills, with experience building and leading high-performing teams

- A strategic mindset with a passion for innovation and problem-solving

- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels

- Experience in working in a fast-paced, dynamic environment