Airtel - DGM - Usage & Retention

Purpose of Job:

- To conceptualise, develop and implement a comprehensive strategy/framework for customer usage & retention for all product segments

- Segmentation & targeting - Identification and sizing of target segments - Demographic & Psychographic and devise strategies & programs to target the same.

Key Deliverables:

- Working closely with the circle marketing resources to execute the national strategy, clearly articulating policy guidelines and national frameworks for the circles to operate in. Assign circle

targets & develop follow up & review mechanisms on circle performance.

- Usage Enhancement strategy & programs -Repeat cash ins (RCI),customer transaction volume & value, diversity of transaction

- Drive Customer Retention: Activate/REC base - inactivity & win back programs

- Mother Ship Benefits: Establish & drive key metrics for mother ship benefit, performance monitoring on these metrics, design and implement programs to deliver the same

- Communications Policy: Design and Implement the communications policies, ensure execution of the same across key stake holders

- Identification of collaboration opportunities with other lines of businesses - Airtel landline & DTH to drive customer usage so as to leverage the scale & size of Airtel.

Work Experience:

- At least 8-10 years working experience. Desirable that at least 2 year should be in telecom sales/ marketing.

- Prior experience in U&R is preferable

Educational Qualifications:

- A recognized postgraduate degree in Management (preferably from a premier institute) with specialization in Marketing.