Airtel - Content Personalization & Analytics Role - Wynk

Wynk : Who We Are

With unrelenting focus on product innovation, a vibrant team and an exciting work culture - Wynk is a start-up within the telecom giant, Airtel. Wynk provides a digital platform to access on-the-go entertainment content across music, Live TV, Movies & TV Shows. The carrier-agnostic and multi-device compatible applications enable customers to stream, download and buy content. The products are designed to leverage the strengths of a telecom backbone in terms of identifying & catering to the preferences of customers, thus providing high quality entertainment content on multiple platforms.

Launched in 2014, Wynk Music is today India's No.1 music app with over 75 million app installs. With many industry-first innovations under its belt and strong industry partnerships in place, it is today leading the market with consistent growth in active users and engagement rates.

Airtel TV (formerly known as Wynk Movies) is a TV-on-mobile proposition from Airtel with over 300 Live Channels, 6000 movies and more than 100 original shows that includes a rich catalog of the latest and best international, Bollywood and regional video content. Its active user base is beyond 10 million in number, placing it on a hyper growth path. In the near future, Airtel TV aims to be the top marketplace for paid video content in India.

AM- Content Personalization (WYNK)

About the role - 

Personalized content for every user would be an area of significant investment in Wynk Product in 2019 with objective to drive higher consumer engagement and retention. As a first step in the personalization platform journey, a framework has been developed which allows content team to create personalized home page for different consumer cohorts.

Key Deliverables - 

- This incumbent would drive multiple A/B experiments with personalized content for different consumer cohorts and continuously drive up the user engagement.

- Incumbent would work closely with Product Team, Data Science team and Content editorial team to drive the personalization agenda.

- Driving customer engagement via personalization of the Apps.

- Working closely with the Consumer insights/analytics team.

Ideal candidate should have - 

- 2 to 4 years of experience in Marketing / UNR / Product / Analytics

- Strong understanding of A/B or CG/TG experiments and track record of driving up the business impact by continuously scaling up the successful experiments

- Interest in Music

- MBA from Tier 1/2 Institute.

- Industry : App Companies, Consumer Internet, OTT Players