Airtel - Content Marketing Manager/AM

Purpose of the Job

The content marketing manager is a key resource for evolving and driving content marketing initiatives in close partnership with product marketing and brand. The incumbent will responsible for developing a cohesive content strategy in line with the overall marketing strategy for B2B and develop content (for use across various media) working closely with strategic partner / freelance content writers.

Deliverables

1) To develop content strategy in line with overall marketing strategy

2) To identify and work closely with strategic partner / freelance content writers to develop innovative & relevant content like product presentation, brochures, battle cards, av, newsletters, case studies, customer testimonials etc

3) Work closely with various internal stakeholders like Products, PSS, BSG, Sales etc to generate, update and manage content

4) To ensure proper dissemination of content through various channels like own print media, own website, social media, CD and video

5) To put in place a process for capturing, updating and archiving of content.

Major Challenges :

- Working with multiple internal stakeholders to generate content

- Identify and work with external content partner

Educational Level

Post Graduate Degree with specialization in Literature / Arts / Communication

Working Experience

3-6 years of relevant experience in content marketing and product marketing with good understanding of B2B marketing