Airblack - Performance Marketer

The Opportunity:

- Airblack, a leading EdTech platform, seeks a data-driven and results-oriented Performance Marketing Specialist to join our dynamic Growth team.

- In this critical role, you'll play a key part in fueling our ambitious growth plans by developing and executing high-performing advertising campaigns across digital channels.

What You'll Do:

- Campaign Strategist & Optimizer: Develop, manage, and optimize lead generation campaigns for the Airblack sales team on platforms like Google Ads and Meta Ads.

- Analyze data daily to adjust bids and strategies for maximum return on ad spend (ROAS) and cost-per-acquisition (CAC) reduction.

- Data & Analytics Mastermind: Leverage your analytical skills to contribute to the growth function's data muscle through in-depth analyses.

- You'll also set up tech instrumentation to support scaling operations.

- Creative Collaborator: Partner with creative teams to ideate and produce compelling ad copy, video and static ad assets, user communications, and landing pages to capture user attention and drive conversions.

- Experimentation Champion: Drive continuous user insights and implement innovative strategies for new initiatives and scaling existing campaigns.

- Utilize A/B testing to optimize performance and identify growth opportunities.

- Cross-Functional Partner: Work seamlessly with diverse teams (Design, Brand, Tech, Product, Inside Sales) to achieve shared revenue and profitability goals.

- Performance Owner: Take ownership of key metrics like ROAS, CAC, lead conversion rate, and revenue, ensuring data-driven decision making.

Who You Are:

- Proven Performer: 1+ years of experience in digital performance marketing, ideally within a high-growth EdTech startup.

- Campaign Guru: Possess a strong understanding of various ad campaign types, including custom and lookalike audiences.

- Analytical Edge: Excel at data analysis and utilize insights to inform campaign optimization and strategic decision-making.

- Bonus points for SQL proficiency!

- Creative Spark: Combine data-driven insights with creative thinking to develop effective marketing materials.

- Team Player: Thrive in a collaborative environment and effectively communicate with diverse teams to achieve common goals.

- Execution Expert: Demonstrate a strong sense of ownership, efficiently planning and executing tasks from initiation to completion