Aimia - Manager - Analytics & Business Insights - IIM/IIT/FMS/XLRI/MDI

About Aimia

Aimia Inc. is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. With close to 4,000 employees in 20 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

Aimia operates the largest number of loyalty programs in the world, including 1000+ stand-alone programs and 10+ coalition programs with a base of over 300 million households globally supported by 300+ brands in the financial, CPG, retail, travel and online sectors. Some of our renowned programs include:

- Aeroplan Canada, Nectar UK, Nectar Italia, Air Miles Middle East

- Air Miles Spain, Club Premiere Mexico, China Rewards, Big Asia

About Aimia India

- In India, Aimia provides full-suite loyalty solutions for several leading brands across vertical including Axis Bank, Taj, Raymond, Standard Chartered Bank

- A true blue MNC committed to create a positive work environment and make employees feel good about coming to work

- A team of highly motivated, high-pedigree, motivated professionals with several years of loyalty and direct marketing industry experience

Job title: Manager - Analytics and Business Insights

Business: Marketing

Location: Corporate Office, Mumbai

Summary: Build data insights and inferences from customer behavior and collaborate with product, operations, and campaign teams to drive engagements and retention.

Key Roles and Responsibilities:

DATA INSIGHTS BUILD:

- Conceptual knowledge of various open source tools for analytics. Strong hold on Excel

- The key responsibility of building data insights from reports for campaigns and traffic monitoring.

- Capability to identify, evaluate and establish a road map of customer behavior.

- Work with external agency partners to carry out on going enhancements required by business

COMPETITOR BENCHMARKING:

- Designing Loyalty programs that are unique and effective than the competitors

KEY METRICS:

- Business KPIs

- Execution effectiveness parameters

Required Qualifications and Experience:

EXPERIENCE:

- 2 to 3 years of hands-on experience in analytics implementation and report building.

- Strong knowledge of loyalty, CRM and/or marketing strategy preferred

- MBA from a premier institute or tier 1 Institute

- Proficient in MS Word, Excel, Access, and PowerPoint

- Preferably e-commerce campaigns experience

- Ability to present complex information in an understandable and compelling manner

APTITUDE:

- Strong analytical thinking skills. Ability to creatively solve business problems, & innovating new approaches where required.

- Ability to interpret research findings for multiple audiences, extract insights and communicate effectively.

- Strong knowledge of loyalty, CRM and/or marketing strategy preferable.