AiSensy - Growth Marketing Manager

- As a Growth Marketing Manager at AiSensy, you will lead data-driven marketing initiatives to drive customer acquisition, retention, and revenue growth.

- This role demands a creative yet analytical mindset to optimize growth strategies and ensure a seamless brand experience across all touchpoints.

- Growth Strategy & Execution:. Develop and execute data-driven growth strategies to acquire, retain, and scale users.

- Collaborate with product, marketing, and analytics teams to identify opportunities for growth and optimization.

- Product-Led Growth:. Work closely with the product team to enhance the user journey and drive product adoption.

- Identify key activation points and optimize onboarding flows for seamless user experiences.

- Marketing Automation & Tools Management:. Utilize tools like WebEngage, MoEngage, or similar platforms for customer lifecycle management, engagement, and retention campaigns.

- Set up and optimize campaigns for push notifications, email, in-app messaging, and SMS to maximize user engagement.

- Data-Driven Decision Making:. Analyze data to identify growth opportunities, measure campaign performance, and optimize for ROI.

- Conduct A/B tests, funnel analysis, and user segmentation to refine marketing strategies.

- User Acquisition & Scaling:. Design and execute campaigns to acquire high-quality users via paid and organic channels.

- Scale user acquisition efforts while maintaining CAC efficiency and improving LTV.

- Retention & Engagement:. Implement and track retention strategies to improve DAU/MAU ratios and reduce churn.

- Create targeted campaigns to re-engage inactive users and maximize lifetime value.