AGM - Marketing - Media Planning - FMCG/Retail/Telecom

The role involves managing media planning & buying activities for the brand nationally, across all mass media including - TV, Print, Radio, Cinema & Digital. It is responsible for the rollout of all national brand campaigns, media property associations as well as driving media strategy, buying, campaign innovations and specific focus on planning & implementation of digital media.

The role also involves closely managing the day-to-day relationship with the Media Agency & external media partners.

Responsibilities:

Execution of all national media plans across TV, Radio, Print, Cinema, Digital media

Setting and achieving of Media buying benchmarks across all media, to ensure efficient and effective media deals with all our partners

Identifying, evaluating & negotiating for all national media property associations - across TV, Radio, Print, Digital media

Building and tracking of competition reports, market intelligence, etc.