Posted By
Posted in
Sales & Marketing
Job Code
458417
- Evolve, implement and monitor the marketing plan in the short term and long term for all commercial products within budgets enhancing productivity.
- Generate demand for the brands through innovative and creative approaches for media in line with priorities.
- Identified in marketing plan ( state wise & product brand wise) taking part responsibility for volumes & market share.
- Ensure all ATL led market interventions as per corporate branding policy networking with the agency, sales, Customer Care and product development.
- Conceptualize and implement launch & other programs.
- Measure ROI of all ATL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry. & work to improve Company spend productivity & impact.
- Monitor enquiry generation and further sales conversion of all ATL campaigns .
- Initiate & ensuring the PR activities pertaining to new product launch, and ongoing campaign in coordination with the PR -
agency.
- Monitor competition campaigns and monitor FAN process and timelines .
- Ensure coordination of all creative development for outdoor, CI, collaterals
- Planning, Evaluating, agency management, Execution and Analysis of media campaigns
- Create a digital marketing platform including ideation and planning .
- Monitor the search engine and ensure its optimization coordinating website data up gradation & management.
- Continuously update relevant content, ensure influencer marketing, content marketing,
- Implement social media marketing on various digital and e-commerce platforms.
- Map website enquiries and share with field team for necessary action.
- Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.
- Manage new product launches on the digital platform, website up gradation & management including existing website.
- Planning, Evaluating, Digital agency management, Execution and Analysis of digital media campaign.
PROFESSIONAL EXPERIENCE / QUALIFICATIONS :
- Auto background Candidate preferred. The most likely profile would be a professional with over 10 to 15 years of experience of overall marketing role which includes Creative, Media, Digital Activities/Events/PR, ideally in a related industry;
- A wide degree of creativity and latitude is expected;
- Leveraging innovation and market sensing as an opportunity to lead change and support others through transition.
- Have complete understanding of Marketing function;
- Focus to achieve a standard of excellence;
- High on customer orientation and understanding the customer need;
- Strong analytical skills and business acumen;
- High on positive energy and influencing skill;
- Excellent oral, written communication and presentation skills.
EDUCATION :
MBA/PGDBM from a premier institute
It's an individual contributor role(No team).
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Posted By
Posted in
Sales & Marketing
Job Code
458417