Posted By
Posted in
Sales & Marketing
Job Code
417473
- 8-10 years of marketing/brand experience of which at least 6 years in, Corporate Communications or External Communications role in a corporate or
- 10+ years of experience in client servicing in advertising, PR, media marketing or digital/social media
- A Masters degree in Mass Communication / Advertising/ PR or equivalent.
Or
- A bachelors degree with relevant experience in Media relations/advertising/brand building/corporate communications
Or
- Masters in Business Administration with front line experience
- Will be responsible for Murugappa Group Brand campaign work targeting external & internal stakeholders and influencers, across various media
- Proven expertise in corporate branding, media planning and implementation
- Experience in social / digital campaign planning and implementation
- Ability to write articles across a range of topics / issues
- Direct PR campaign experience will be an advantage
- Strong project management skills
- Ability to influence and drive consensus in working with distributed teams
- Ability to work with leadership team across diverse organisations
- Manage all media campaigns of the Group in TV/ Print/ Digital/ Outdoor - work with agency to develop strategy, creatives and implement plans
- Host/ manage all external events/ sponsorships for Group Corporate Communications
- Coordinate with Market Research agencies
- Manage content and updates on company website - work with agency/ administrator to drive traffic and click-throughs
- Conceptualise, develop and implement social media campaigns
- Digital media planning and implementation
- Work with the PR agency in implementing media relations strategy, which includes pitch to media, conduct media meetings, interviews and interactions.
- Prepare briefing documents for spokespersons.
- Drive continuous & relevant presence of the Murugappa Group in the media and prepare all related documents - releases, mailers & updates.
- Support in Employee Branding activities- collaterals and events
- Coordinate internally to implement the above
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Posted By
Posted in
Sales & Marketing
Job Code
417473