AGM/GM - Marketing

AGM/GM - Marketing

Key Responsibilities:

Strategic Brand Management:

- Develop overall brand strategy, annual plan, and budgets across the various geographies

- Lead the conceptualization, development, and execution of impactful brand campaigns

- Help drive measures & initiatives across the customer journey to elevate brand experience and build customer advocacy

- Implement key projects/initiatives on the brand's annual planning calendar

Portfolio/Launch Management:

- Lead the launch process for key projects/land parcels in the portfolio

- Collaborate on the development of the project strategy, conceptualization, positioning, and GTM to drive a successful launch

- Create a compelling campaign that is successfully & timely executed based on project differentiators, market understanding, and customer needs

- Work closely with Sales & Business Strategy to ensure business targets for the launch are achieved

Collaboration and Team Management:

- Keep the team aligned to overall objectives, monitor their performance and ensure that they consistently achieve set goals

- Provide guidance to the team leads based on own experience and industry knowledge and support skills/ capability building

- Consistently work with peers & cross-functional teams towards to drive the brand & business objectives

- Leadership development and retention of the team

Qualification: MBA / PG

Practice and Other Requirements: 10+ years of work experience, proven track record of designing and executing successful marketing campaigns & managing brands