AGM - eCommerce

1. Role: AGM - Ecommerce

2. Grade: AGM

3. Location: Mumbai

4. Reporting to: Sameek Talukdar, GM Sales & Marketing

5. Team: 1 Key Account Manager

Responsibilities:

- Lead the E-commerce P&L division, specializing in GTM strategy, Terms of Trade negotiations, JBP, and Performance Marketing, ensuring Channel top line growth and ROI optimization.

- Develop GTM strategy for e-commerce, focusing on Marketplaces and e-pharmacies, while securing favourable Terms of Trade and JBP agreements with top customers.

- Collaborate with internal Marketing Teams to drive Performance Marketing and Digital activations, and coordinate with cross-functional teams for event-led activations and business hygiene.

- Negotiate Promotions/Activations with e-commerce buyers and analyse promotional effectiveness and customer POS data to identify strategic initiatives.

- Ensure optimum service levels through effective Demand Forecasting and coordination with Internal Supply chain and Customers, organizing Top to Top Meetings with key customers.

- Innovate activations for display/search word optimization, penetration drive, and retention, while maintaining strong relationships with e-commerce customers and monitoring key performance metrics.

- Utilize data analytics tools to track off-take, traffic, impressions, and conversion rates, managing investment and returns drivers to maximize ROI, and leading a team of KAMs for e-commerce operations.

- Should be a key decision maker in his dealings with E-commerce marketplaces like Amazon, Flipkart and others.

Preferred Candidate:

- Holds an MBA degree with a specialization in Sales & Marketing (Open to Tier III B-schools)

- Requires a minimum of 15+ years of relevant experience focusing on Channel sales and performance Marketing.

- Must have worked in an FMCG OTC Organization, demonstrating expertise in driving/managing e-commerce channels.

- Alternatively, experience as a Category Manager or buyer on a leading platform is acceptable.

- Experience in TOT negotiations, JBP, Team Management, and driving Digital/Performance Marketing activations is essential, particularly on platforms like Amazon or E-pharmacies.

10. Sector: Consumer Health, FMCG, OTC, personal care