The incumbent :  - Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Company while maintaining brand focus internally & externally.  - Develops the marketing & brand management strategy of Company to support top line & bottom line growth & foray into new segments and innovative products.  - Directs the evaluation of Company's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.  - Assumes overall responsibility for Brand Activation.  - Ensures co-ordination with sales department to implement & monitor all marketing initiatives.  - Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.  Responsibilities :   Strategic :   - Scans the business environment to explore options for revenue generation from new and existing customers.  - Drives the formulation of marketing strategy of company encompassing all brands.  - Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.  - Strategizes on new product development & reaching to new segments by continuously scanning the business environment for untapped consumer bases based on market intelligence.  - Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.  - Assumes overall responsibility in formulation of Brand vision, brand architecture & plan for brand extension.  Operational :   - Guides brand & category managers to develop these strategies into detailed marketing plans and executions.  - Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy of Company and individual brands.  - Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.  - Takes overall responsibility for Product Conceptualization, positioning & New product development in coordination with R&D.  - Monitors Brand health, product performance segment wise and aligns actions to Marketing strategy.  - Co-ordinates with Market research agencies to get feedback on existing products and on their availability & brand equity.  - Co-ordinates with media agencies for effective media planning & evaluation to ensure optimal ROI on all media investments.  - Gathers relevant data continuously on pricing patterns to aid pricing decisions of all brands.  - Regularly collects and analyses competitor information through market intelligence and other sources.  - Scans the business environment on a continuous basis to identify, analyse and capture market trends and demands and provides developmental feedback for capability building targeted at catering to the market's present and future requirement.  - Develops market entry strategy for previously untapped geographies based on market intelligence.  - Evaluates marketing consultants employed on their deliverables and ensures desired results are achieved.   - Develops standardized Systems and Processes to enhance performance and remove redundancies.   Financial :   - Develops Annual Plans & Budgeting for the brand and monitors the expenditure.  - Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.  - Strives to increase return on expenditure on advertisement & brand endorsement.  People :   - Ensure timely PMS implementation adhering to specified procedures.  - Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.  - Ensures that the marketing team is adequately trained in both functional and behavioral aspects on a regular basis.  - Takes responsibility for people development initiatives and building up of in-house capabilities aimed at succession planning for all key positions reporting to the position.  - Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence  Key Internal Interfaces :   - CEO/Head of Marketing : For all major strategic and policy level decisions.  - Head Sales: For planning promotions developing marketing strategy and to get market feedback.  - Head R&D: For new product development  - Head Corporate Communication: For standardized brand properties and aligning of individual brands with the company's brand & business focus  Key External Interfaces :   - Market Research Agencies : For market feedback on Company's products as well as competitors- products and strategies  - Marketing & Branding Consultants : For developing Marketing and branding initiatives  - Advertisement & Media Agencies : For all advertisement, endorsement and media related issues  Desired Skills :   Functional :   - Media relations  - Marketing Strategy  - Branding  - Sales  - Consumer Behavior  Behavioral :  - Planning & organizing  - Communication  - Leadership  - Creativity  - Analytical ability

Mumbai

AGM/DGM - Marketing - FMCG 

AGM/DGM - Marketing - FMCG  ,Job Description for AGM/DGM - Marketing - FMCG  in Leading Manpower Placement Firm in  Mumbai for (8-14) years of experience. Apply Now!

Job Description for AGM/DGM - Marketing - FMCG  in Leading Manpower Placement Firm in  Mumbai for (8-14) years of experience. Apply Now!