AGM/DGM/Head - Campaign - Loyalty Cards

- Will be responsible for Conceptualization, Creation and execution of email and SMS Campaigns

- Tracking the effectiveness of the campaigns on a timely basis

- Reporting the results of campaigns and impact on Business

- Monitor in-store operations of the program

- Create & Execute new processes at the store

- Ensure process compliance

- Pre-campaign data and Post campaign analysis to be reported based on inputs from the Analytics team

- New insights and campaign opportunities to be created in consultation with Analytics team

- Measure incremental sales generated through campaigns

- Set Enrollment targets for the stores

- Create the Joining pack with benefits which enable sales of the loyalty card

- Track and report Enrollments regularly

- Identify ways to improve member retention

- Partner with National and Regional brands for benefits to be provided to members