AGM/DGM - Brand - Print Media Conglomerate

At Present, We Are Having An Urgent Opening For LEAD - BRAND (AGM/DGM Level) for A Reputed Print Media Conglomerate Based At GURGAON Location.

Years of Experience : 10 - 14 years

The organisation pivots to become the content first organisation engaging with audiences across platforms, and starts looking at talent across the continuum. In this context, the organisation is looking to revamp its total rewards philosophy that works for full time employees, gig/platform workers and managed workforce.

- Position Title:- Deputy/Associate General Manager

- Location: Gurgaon

- Reports to: Vice President

- This position would responsible for handling key markets of Markets- Gurgaon, Noida, Chandigarh, MP and for driving key national projects for enhancing equity and engagement with Brand as well as development of new initiatives to drive monetized IPs. The 3 core areas for the position would be: Brand Strategy, Brand Communications and Digital/Social Marketing

Job Description:

- Develop insights-based initiatives using analytics for enhancing Brand's equity and engagement

- Drive creative strategies and creative development with agency partners.

- Analyse data and provide insights for opportunities- for growth in new reader cohorts and enhanced engagements with existing readers for growth in circulation as well as for revenue augmentation.

- Identify new growth opportunities for the Brand by developing ideas for new audience aggregation across new platforms, beyond current paradigms

- Drive Social/Digital marketing strategy for the campaigns.

- Work with external partners for development and execution of media plans and on-ground activation.

- Create and execute strategic IPs and work with ad sales teams to get external sponsors on board for the same.

Required Qualifications and Skills:

- Experience across Brand strategy & communications, Performance marketing / Growth marketing, Social storytelling.

- Strong data-orientation and native digital marketing skills a must.

- Cross media planning and execution experience is also necessary.

- Very high bias for action, ability to navigate ambiguity and high grit.

- Ability to smoothly operate in a fast-changing environment with multiple stakeholders. Strong communication & stakeholder-management skills.

- A keen sense of consumer perception, behaviour and engagement triggers, experimentation and refining tactics, excellent cross functional collaboration, strong analysis and presentation abilities, knowledge of measurement tools and techniques, hunger of learning and acquiring new skills and practices.