Job Views:  
2171
Applications:  105
Recruiter Actions:  26

Job Code

594796

AGM/Deputy General Manager - Marketing - FMCG - IIM/MDI/ISB/FMS

10 - 12 Years.Kolkata
Diversity InclusiveDiversity Inclusive
Posted 6 years ago
Posted 6 years ago

- Monthly P&L review with action plan to ensure sales and profit target achievement with management team

- The marketing plan based on analysis of consumer trends, market growth and potential, competitor strategy and company scenario. Consumer Interactions with R&D & Research team to find insights for concept / product / packaging / communication message development

- Packaging design/specification developments based on consumer research

- Responsible for the development and implementation of all ATL/BTL /Digital communication and Point of Sale strategy including close coordination with trade.

- Devising an online / digital strategy to build brand image among advanced users

- ROI driven Trial generation across consumer segments via schools, digital, salons, door to door, print etc

- Conceptualizing retail storefront solutions to increase offtake by channel - point of sale material, visibility

- Team Management within functional and cross-functional groups

Desired Candidate Profile

- MBA in Marketing from TIER 1 institute with 10-12 years- experience

- Minimum 1- 2 Years sales experience.

- Must demonstrate outstanding Analytical skills and potential, developed within an FMCG environment

- Should possess a thorough knowledge of the sales process and strong commercial awareness.

Only females can apply

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Job Views:  
2171
Applications:  105
Recruiter Actions:  26

Job Code

594796

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