AGM - Brand Marketing - FMCG/FMCD/Telecom

AGM Brand Marketing with a Top Brand in Mumbai

- Develop execute the annual brand plans and marketing mix in line with the overall Marketing strategy, thereby enabling achievement of brand objectives and growth targets.

- Lead creative development to motivate the target audience to "take action"

- Manage Creative Development: Brief agencies to come up with best in class creative executions. Manage agencies from brief to final asset delivery across BTL and Regional ATL mediums such as TV, Print, Radio, OOH, Wall Paintings etc.

- Develop, coordinate and execute campaigns for the brand in co-ordination with Creative Agency, Media Agency and Media Partners.

- Market Intelligence: Periodic analysis, evaluation of category to generate insights for brand/business. Maintain constant touch with the market to understand trends and competitor activities in order to observe and evaluate execution of plans vis- vis competition.

- Market Research: Understand research requirements and action market research and coordinate with Research Team to derive actionable insights on the brand.

- Build strong relationships with Key Stakeholders across the entire Content, Sales, Trade Marketing and Commercial value chain.

MBA IS MUST