AffordPlan - Lead - Digital Marketing

Job Description :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain all owned and paid digital assets including website, product applications

- Employ funnel marketing to drive B2B and B2C acquisition of customers

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and present in weekly reporting

- Familiarity with requisite reporting metrics

- Good communication skills

Knowledge of tools :

- Indepth knowledge of tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns, Hootsuite, MailChimp and CRM platforms

- Working knowledge of HTML, CSS, and JavaScript development and constraints