Affordplan - Digital Marketing Manager

Objective :

- We are looking at a full stack marketer who is adept at digital channels as well as on ground activation techniques.

Roles and Responsibilities :

- Complete ownership for end-to-end digital marketing programs and campaigns

- Develop multi-channel and multi format content for website, emails, ads, landing pages, social promotion, press releases, case studies, videos, product collateral, whitepapers, presentations, etc.

- Work closely with digital marketing and marketing technology resources to execute campaigns

- Manage participation in various events, and plan and organize own events/conferences/roundtables to generate awareness and lead generation opportunity

- Measure and report results and impact of marketing programs

- Work with Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging

- Collaborate with internal stakeholders and knowledge sources for working on all content and demand generation activities

- Participate in marketing planning, budgeting, and product development discussions and contribute insights

- Ensure regular media coverage through press release, PR programs, mentions in domain/industry relevant articles, interviews, etc.

- External vendor and partner management where ever required

- Identify relevant awards and manage end-to-end participation

- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports

Skills / Qualification / Experience :

- 4+ years of marketing experience in B2B environment, preferably in IT industry / Insurance / BFSI Industry.

- Candidates from SaaS based technology companies, or from contract management, vendor management, procurement and sourcing industry preferred

- Demonstrable experience in running multi-channel marketing programs delivering tangible results in terms of improving awareness and generating demand

- Exceptional written and verbal communication skills, high level of attention to detail, strong presentation, organization and project management skills

- Aptitude to understand technical, complex concepts and the ability to create marketing messages out of technical information

- Ability to partner with key internal stakeholders including Sales, Marketing, and Product teams

- Comfortable in dealing with ambiguity and interacting with senior executives

- Strong understanding of inbound, content marketing, digital marketing, SEO, and strategic marketing concepts

- Knowledge of marketing automation (HubSpot, Marketo, etc.) and CRM preferred

Job Perks :

- A platform to learn and innovate with likeminded peers.

- Complete autonomy & freedom. Just deliver.

- We like solving challenging problems without blaming each other.

- And any other than you may suggest within rational limits.

Salary Offered : 7-8 Lakhs