Affinity Express - Manager - SEM/PPC

We are looking for Digital Marketing personnel to Conceptualize, execute, track and optimize our digital marketing campaigns across all channels and geographies.

The candidate must have hands on relevant experience of 5-6 years in Digital marketing space during which the candidate must have acquired an intimate knowledge to develop, implement, track and optimize paid campaigns in Google, Bing and Facebook.

Job description:

The primary focus will be to fully understand the business objectives (e.g. increased profit, increase sales for key products etc.) and be able to translate this into a PPC strategy and action plan.

The individual will also be responsible to monitor campaign results, analyze key metrics, and optimize click-through and conversion rates and serve as liaison with clients.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Track, report, and analyze website analytics and PPC initiatives and campaigns & perform ongoing keyword discovery, expansion and optimization

Day-today management of Search, Display campaigns in Adwords, Bing Adcenter and Social networks. Ability to increase CTR and reducing the cost per clicks

Research and analyze competitor advertising links. Should have proven track record of improving Quality Score, Conversion rate of the campaign.

Should have expertise in Landing Page Optimization.

The candidate will also proactively make strategic PPC campaign recommendations and utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns

Candidate Profile:

The individual must have the following skillset:

5-6 years of Hands-on SEM experience (Google & Bing), preferably handling US Clientele.

Expert on Google Analytics dashboard & reporting - preferably worked on other analytics tools too CoreMetrics, Omniture etc.

Must have worked on Bid management tool e.g., Kenshoo, Marin or similar

Good analytical skills & expert with MS office suite

Good communication skills (verbal & written)

Salary Range: 7 - 15 LPA