Adwyze - Digital Marketer

We are a digital marketing SaaS platform incubated at MIT Global Startup Labs and the winners of the 2014 edition. We are well funded and rapidly expanding our team.

http://techcircle.vccircle.com/2014/12/23/a-sneak-peek-at-the-six-startups-selected-for-kyrons-new-accelerator-batch/

http://www.livemint.com/Companies/pBHSCMEdOgYn2u9xors2oL/Google-to-mentor-India-startups.html

Responsibilities:

- Collaborate with creative/design teams to produce high-quality, high-performing creatives.

- Leverage inventory sources like Facebook and real-time bidding platforms to buy media.

- Monitor performance daily (delivery, pacing) to adjust bidding strategies to optimize for ROI and scale

- Plan and execute methodical tests to measure the incremental value of our efforts.

- Ongoing optimization efforts to meet campaign efficiency/ROI goals.

- Track and report on performance of user acquisition campaigns to the organization.

- Proactively forecast and report successes, inconsistencies, and underperformance

- Study and analyze market trends and competitive landscapes through independent research and to stay on top on best practices and opportunities. Develop and expand relationships with new partners.

- Troubleshoot performance issues with technical and business teams.

Requirements:

- Great academic record is a plus

- 1-3 years of digital media experience

- Strong knowledge of analytical methodologies for optimizing and evaluating marketing campaigns

- Strong attention to detail

- Ability to efficiently plan, prioritize and manage numerous projects and tasks simultaneously

- Proficient in Excel

Preferred Qualifications:

Media Buying, campaign management and/or ad ops experience