AdWords Manager - Internet/Online

Designation: Adword Manager

Experience Range: 1 to 5 Years

Roles and Responsibilities:

- At least 1 years of experience with Google ads

- Achieve targeted CPC (Cost per click) and CPL (Cost per lead/conversion)

- Scale campaigns to deliver the numbers

- Optimize and improve user journeys to achieve desired conversions

- Create and maintain dashboard

- Oversee accounts on Search Platform ( e.g. Google AdWords).

- Produce reports for management (e.g. dashboards).

- Manage all aspects of Google Ad campaigns

- Should have great command over Google analytics

- Campaign Analytics - Measure and report performances of all marketing campaigns against goals

- Research and analyze competitor advertising strategy and tactics

- Collaborate with internal teams to create landing pages and optimize the user experiences

- Drive campaign optimizations via experiments & new initiatives

Must have Skills:

- Google AdWords/Ads

- Google Campaigning

- Google Analytics

- Digital Marketing Knowledge

- Onboarding and partnership with Agencies

- Email Marketing

Good to have Skills: Social Media Knowledge