Advertising Operations Manager

Responsibilities:

- Manage day-to-day programmatic operations.

- Own day-to-day ad tech partner relationships.

- Responsible for reporting and tracking of revenue and monetization performance.

- Maximize programmatic revenue through yield analysis and optimization.

- Monitor and maintain ad quality across our platform.

- Collaborate across departments to continuously A/B test and analyze new ways to drive programmatic revenue.

- Manage all Individual tag based programmatic partners to set up ad placements and constantly test and review results with the objective of increasing yield.

- Work closely with the sales team to address common customer queries on time.

- Create a knowledge base and design a system to ensure the publishers get what they want in the shortest time-frame.

- Troubleshoot product implementation with the tech team and recommend ways to improve the ad placement, demand, and ultimately yield.

Requirements:

- Must have digital background with a news publisher in a client servicing role

- Hands on DFP/Ad Manager, Google Analytics, Third Party essentials

- Understanding of Digital Business and Ad serving technology

- QC Media Plan set-up, and process ad trafficking requests accurately and efficiently

- Implementation of additional ad tracking code

- Generation and testing of Ad tags

- Experience with header bidding or RTB

- Direct experience managing publisher side programmatic platforms including SSPs, ad exchanges, and DMPs

- Strong experience in planning, trafficking, executing, and optimizing direct and programmatic inventory

- Mastery of MS Excel and other relevant programs