Adventz - Senior/Lead Product Manager

Key Responsibilities of a B2C Product Manager:

Product Strategy and Vision:

- Develop and communicate a clear product vision and roadmap aligned with the company's goals and customer needs.

- Conduct market research to identify trends, customer behaviors, and competitive landscapes.

- Prioritize product opportunities to balance short-term wins with long-term strategic goals.

Customer-Centric Product Development:

- Deeply understand customer personas, pain points, and needs through research, interviews, and analytics.

- Translate customer insights into actionable product requirements and features.

- Champion the voice of the customer across cross-functional teams.

Roadmap and Prioritization:

- Define and maintain a product backlog, ensuring clarity, prioritization, and alignment with business goals.

- Collaborate with stakeholders to manage trade-offs between scope, time, and resources.

- Continuously evaluate product performance and iterate on the roadmap based on data and feedback.

Cross-Functional Collaboration:

- Work closely with engineering, design, marketing, and sales teams to bring products to life.

- Facilitate seamless communication between teams to ensure alignment and progress.

- Act as the bridge between technical teams and non-technical stakeholders.

Product Launch and Go-to-Market Strategy:

- Define and execute product launch plans, including timelines, messaging, and success metrics.

- Collaborate with marketing and sales teams to ensure effective promotion and distribution of the product.

- Monitor post-launch performance to gather insights for improvements and iterations.

Data-Driven Decision Making:

- Set and track key performance indicators (KPIs) to measure product success.

- Analyze data from customer usage, feedback, and other sources to identify opportunities for improvement.

- Use A/B testing and experimentation to validate ideas and optimize product features.

User Experience Optimization:

- Partner with UX/UI designers to deliver intuitive and delightful customer experiences.

- Continuously improve the product's usability, accessibility, and engagement.

- Collect and implement user feedback to refine features and address pain points.

Stakeholder Management:

- Manage expectations and build trust with senior management, stakeholders, and partners.

- Clearly articulate product goals, priorities, and updates to various audiences.

- Align cross-departmental objectives to ensure product goals are met.

Innovation and Continuous Learning:

- Stay updated on emerging technologies and industry best practices.

- Experiment with new ideas and innovate to drive product differentiation and value.

- Foster a culture of curiosity, learning, and improvement within the product team.