Advanced Analytics Professional - Marketing - Financial Firm

Role and Responsibilities :

- Lead Growth analytical workstreams including Customer Lifetime Value Management, Cross-sell, Targeting and Marketing Analytics

- Build the advanced analytical Decision Engines for smart targeting and Cross-Sell, using machine learning, AI and alternative data analysis

- Collaborate across other functions (e.g. Risk, Digital, Technology) to implement the analytical decisions, e.g. run Test & Learn Pilots

- Establish performance measurement and reporting approach, as well as feedback loop from portfolio analysis into underwriting decision engines

- Implement AI approach to continuously screen internal portfolio for action triggers e.g. increased Cross-Sell propensity, early warning alerts

- Provide ongoing guidance and coaching to data scientists in the team, ensure timely training and skills improvement of the team

Requirements :

- At least 7 years experience in managing analytical teams using machine learning modeling (e.g. GBM, clustering, Random Forest)

- Ability to build strategic decisions based on data and modeling, while also providing in-depth hands-on guidance to the analytical team

Skills required :

- Analytics team leadership experience, in-depth knowledge of scorecards and bureau, R, Python, statistical modeling / mathematics

- Analytics experience in Financial Services / Lending is required, experience in India is preferred