Advance Decorative Laminates - Manager - Digital Marketing - YouTube & Instagram Platform

Digital Marketing Manager - Youtube & Instagram

- We are looking for a talented and creative Digital Creator specializing in YouTube & Instagram content to join our team.

- The ideal candidate will be responsible for creating engaging and high-quality video content that drives brand awareness, engagement, and growth.

- This role requires a deep understanding of YouTube's & Instagram platform, trends, and best practices.

Key Responsibilities:

Content Creation:

- Develop, produce, and edit high-quality video content for our YouTube channel.

- Generate ideas for video topics that align with our brand and audience interests.

- Write scripts, storyboard, and plan video shoots.

- Ensure all content is on-brand, consistent in style and quality, and optimized for search and audience engagement.

Channel Management:

- Manage and upload videos to YouTube, ensuring proper tagging, annotations, and end screens.

- Create and update playlists to optimize user experience and channel growth.

- Monitor channel performance using YouTube Analytics and other tools, and report on key metrics.

Audience Engagement:

- Engage with the community by responding to comments and messages.

- Collaborate with influencers and other creators to expand reach and engagement.

- Develop strategies to increase subscribers, views, and overall engagement.

SEO & Optimization:

- Conduct keyword research to optimize video titles, descriptions, and tags for SEO.

- Stay updated on YouTube algorithm changes and implement strategies accordingly.

- Utilize A/B testing and other techniques to improve video performance.

Collaboration:

- Work closely with the marketing team to align YouTube content with overall marketing campaigns and objectives.

- Coordinate with graphic designers, social media managers, and other team members to ensure cohesive branding and messaging across platforms.

Trends & Innovation:

- Stay current with industry trends, emerging platforms, and competitors' activities.

- Experiment with new formats, features, and technologies to keep content fresh and innovative.