Ads Specialist - Fashion Retail Startup

- Developing, executing, and optimizing cutting-edge digital campaigns in paid search and/or paid social from conception to launch

- Working cross-departmentally to align campaign strategies and goals across the organization

- Providing ongoing actionable insights into campaign performance to relevant stakeholders

- Defining, measuring, and evaluating relevant paid media KPIs

- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media

- Overseeing and managing the overall budget for paid media

- Conducting in-depth keyword and website research, ad grouping and audience targeting

- Maintaining knowledge of industry best practices and new technologies