AD's Finance - Head - Marketing

Responsibilities:

- Developing new products and strengthening the current product portfolio.

- Developing and launching new products in the category.

- Ensuring top line and profitability.

- Promotion of brand, Planning and developing marketing strategies.

- Initiating and executing activities for prelaunch & Launch plans.

- Executing promotional/communication plans across all ATL/BTL activities.

- Should have team handling capabilities as well as should be hands-on across gamut of marketing - brand management, offline marketing (Print/ Radio/ TVC/ Activation); digital marketing, search marketing, paid social media marketing, performance marketing etc.

Desired Candidate Profile

- Should be from retail and B to C marketing background with 4 to 12 years experience.

- Master degree in business, marketing, communications, or related field.

- Excellent interpersonal, written and oral communication skills.

- Experience with digital marketing forms such as social media marketing and content marketing, Web, App base marketing.

- Solid knowledge of online marketing tools and best practices.

- Excellent analytical and project management skills.

- Effective time management skills and the ability to multitask.

- Proven ability to manage budgets.

Experience - 4+years