Adlift - Senior Manager - Search Engine Optimization

Adlift - Senior Manager - Search Engine Optimization

Work Exp. : 6 to 10 years

Work Location : Gurgaon/Gurugram

Job description :

Essential Duties & Responsibilities :

- Development of SEO strategies, consulting and execution of SEO tactics, as well as the development of

training programs for our clients to allow them ongoing success in natural search marketing.

- Lead and develop an experienced SEO team to drive successful client engagements and natural search

results for our clients.

- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO

Keyword research strategies (terms, head/tail, user intent, etc)

- Site structure analysis, navigation, page construction and additional site audit recommendations for optimal search engine friendliness & indexing

- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)

- Link building strategies and execution; including viral and buzz-oriented efforts

- Should have knowledge about Social Media, App Store Optimization ; Android, iTunes), and advanced

knowledge of Google Analytics.

- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation

- Work collaboratively with web developers and creative to ensure the development of standards-compliant

sites with efficient page-load times and easy-to-maintain code

Education and/or Work Experience Requirements :

- Excellent verbal and written communication skills, including the ability to effectively communicate with internal and external customers

- Excellent computer proficiency (MS Office Word, Excel and Outlook)

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service

- Ability to work independently and to carry out assignments to completion within parameters of instructions given prescribed routines, and standard accepted practices.