ADK Fortune - Strategic Planning Director

1. Be the voice of the consumer

Take charge of the client's consumer

2. Collaborate with Client Servicing and Creative team to drive brand agenda and conversation idea

Drive the overall strategy for the brand

Creation of powerful brand agendas and conversation ideas

3. Drive client belief in the Thought-leadership of the Agency

Educate and mentor the client around brand strategy/agenda and envisaged direction

Partner with the client to develop a highly effective strategy for their brands

Influence and create buy-in and belief for powerful conversation ideas

4. Creation of new proprietary knowledge

Creation of fundamental knowledge for brands e.g. knowledge around category, consumer, competition, brand reading etc.

Creation of a larger knowledge management repository across categories/brands e.g. new trends, new developments with brands across the world etc.

5. Partner with internal and external thought leaders to develop a future facing view of the category / brand / business

6. Collaborate with critical internal stakeholders in the Creative and Client Servicing teams for buy-in and co-creation of the brand strategy and conversation ideas

7. Perform the role of a people manager for the team (if applicable)

Seek out exceptional Planning talent for the agency and partner with HR to groom/mentor this talent

Set and monitor Performance Goals for all direct reportees, monitor overall team's Performance Goals, ensure clarity and delineation of individual roles and appropriate delegation of responsibility, provide regular feedback to all direct reportees and appraise them

Ensure high engagement levels of the team by driving the motivation levels of the team

Manage efficiency levels and drive timely delivery of all client requirements

Promote the organizational values of Collaboration, Creativity, Curiosity and Courage.