Aditya Birla Group - Area Sales Manager - Trade Sales

Key Result Areas Supporting Actions: 

Stock and Inventory Management: 

- Ensure that the stocks reach the distributor on time

- Ensure that the delivered stocks are stored properly

- Ensure that the bills are generated and paid on time

- Develop a route map for distribution of stocks to retailers

Enhance Market Presence and Product/Brand Awareness: 

- Develop and expand the network of distributors and retailers

- Generate orders

- Negotiate with retailers about schemes and benefits of product

- Implement marketing schemes to attract consumers

- Ensure that the retailers are aware of and are delivering product knowledge to end consumers

- Collect feedback from consumers, retailers and distributors to identify pain points; understand if the customers are satisfied with the product; if they expect anything different etc

- Support retailers with tertiary sales

- Implement planned marketing and promotional strategies

People Management: 

- Align people with business goals

- Ensure that the sales executives are meeting their targets

- Motivating the people to perform despite challenges

- Ensure employee safety standards are met

- Ensure that the team gets the incentives and reimbursements

- Ensure that the sales executives are well trained so that they can meet performance standards and deliver targets

- Retain talent.