Aditya Birla Group - Area Retail Manager - EBO

Tapping Business potential for the Region

- Footfall generation : Ensures execution of the footfall generation plan and monitors quality

- Store business plan inputs

- Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.

- Business development- Generate leads for RM in terms of business potential and scope for newer stores

Franchisee Management :

- Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs and developing engagement with Franchisee

SOP Compliance :

- The gaps to the franchisee and sales team Undertakes regular store audits and points out the gaps

Merchandize Management :

- Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

Store Operations :

- Monitor store opening timelines

- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.

- New Store opening- Responsible for recruitment and managing store opening checklist

Understanding Consumer needs :

- Information Collection : Ensure compliance to the procedures and a high rate of registration.

- Information Analysis : Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores

- Develop rapport with top customers (approx 20) of every store.

Team Management :

- Recruitment : Hire Store Manager under manager's guidance

- Store manager quarterly appraisal/ performance review

- Motivate and engage the team at the stores

- Sales Targets : Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views

- Spend Budget : Compliance monitoring, Set monthly spends.

- Training : To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar