Posted By
Posted in
Sales & Marketing
Job Code
771118
Key Result Areas Supporting Actions
Campaign Management - Spearhead planning and execution of all brand campaigns - 360 degree offline & online campaigns through an optimal mix of ATL, BTL (PR, Events and Consumer Activation) & leveraging the power of Digital/Social media
Agency Management - Manage agency partners to optimize delivery on
- Creative output and quality
- Ensure Engagement and involvement of senior agency resources
- Developing relevant and in consumer relevant creative
Media Management & Negotiation
- Negotiations Create deals with media houses directly. These annual deals are range from 5 -10 Cr upward at the MFL level and are used across brands
- Day-to-day working with mindshare
Budget Management
- Manage the annual brand marketing budget
- Ensure compliance and audit requirements
Competition analysis
- Regularly track and analyses competitor information through market intelligence and other sources
Stakeholder management
- Work closely with internal and external stakeholders (creative agency, media providers etc.) to implement all marketing initiatives in the most efficient and effective manner
- Adheres to the Annual Plans & Budgeting for the brand, track systems to monitor brand performance against the plan. Continuously strive to enhance return on marketing expenditure
Digital Marketing & ORM
- Manage and curate the digital/social media presence for the brand
- Manage linkages with brand.com
- Online relationship management
Customer Relationship Management activities
- Manage the Customer Relationship Program for the brand
- Lead formulation and execution of a sustainable marketing strategy by defining a distinctive brand positioning leading to brand building (brand salience, preference etc.) and business growth (Top Line, Bottom line, LTL growth etc.)
- Build a strong brand with great consumer connect by interpreting and bringing the brand positioning alive across various communication mediums
Exploring New business opportunities- Continuously scan business environment and evolving consumer needs through multiple sources including appropriate research interventions to define customer value proposition
- Identify opportunities for new product development & foray into new segments
Team Management
- Manage a high performance marketing team, coordinate all operations of marketing function with an emphasis on process seamlessness, quality and consistency
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
771118